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Planning, Implementing, and Controlling Marketing Strategies. 2 | 2 Source: Reproduced from Nigel F. Piercy, Market-Led Strategic Change. Copyright © 1992 

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Penetrating analyses of strategy implementation by scholars like Piercy (1998) are Download to read the full article text Cravens, David W., Gordon Greenley, Nigel F. Piercy, and Stanley Slater. New York: Free Press. Download PDF.

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